News
CMC Launches new Branding
July 2007, CMC launched its new branding and marketing campaign within the UK. The re-branding exercise better reflects the company ethos, core values and drive to deliver the quality service that our clients expect. Bob Parfitt (Managing Director) explained that this re-branding exercise is part of the planned growth for the business over the next two years. A growth plan that will see CMC expand its market share and presence within the construction industry and develop further in process and related markets out with construction.
The new brand statement “Strength through Structure” demonstrates that the company strength comes from its structured approach to all it's activities both internally and externally in its interaction with stakeholders and clients. With the new image comes the publication of CMC’s core values; values which we will strive to deliver in all that we do both externally with clients and stakeholders and internally with all our team members. We will leave it to others to decide if we achieve these and any feedback is welcome.
The picture shows Craig Troup (Director responsible for Business Development) presenting the first set of the new marketing material to Ian Colyer (CMC’s CEO).